Part of Marlboro's Fresh Line collection, Double Mix features innovative dual-capsule flavor technology. It targets adult smokers seeking a novel experience in a stylish cigarette format.
Design & Size
Slim 7mm cigarettes provide a modern, refined profile.
The compact pack ensures easy portability for on-the-go users.
Market Presence
Available in select global markets, tailored to evolved preferences.
Differentiates from Marlboro’s core products with fresh style.
Dual Capsule Technology: Flavor Heets Innovation
Two Capsules
One releases a refreshing menthol burst.
Berry Flavor
The second delivers a smooth, sweet berry taste.
Custom Experience
Users can customize flavor by crushing capsules individually.
The Fresh Line Collection
Consumer Focus
Designed to meet evolving tastes of adult smokers.
Flavor Range
Includes innovative options like Ice Blast and Fusion Blast tabac en ligne..
Brand Strategy
Part of Philip Morris’s vision to lead with fresh flavors.
Philip Morris International: A Market Leader
Global Presence
Leading the tobacco market worldwide with strong brands.
Innovation
$500 Million invested annually in research and development.
Financial Strength
Achieved $80 Billion revenue in 2023.
The Future of Flavored Tobacco
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Increasing Demand
Consumers seek unique, customizable flavor experiences.
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Regulatory Balance
Innovation must comply with growing regulations worldwide.
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Market Growth
The category grows at an 8% CAGR globally, indicating strong potential.
Marketing and Distribution Strategy
Targeted Digital Campaigns
Engage adult smokers through innovative online channels.
Product Demonstrations
Showcase dual capsule functionality to highlight novelty.
Global Reach
Distributed through partnerships in over 50 countries.
Conclusion: The Double Mix Advantage
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Redefining Experience
Introducing customizable dual-flavored cigarettes.
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Driving Innovation
Leading tobacco trends with fresh technology.
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Consumer Focus
Meeting modern adult smoker demands worldwide.
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